Leading retailer, Marks & Spencer, has selected FMCG market and consumer intelligence firm IRI as its partner for a supplier collaboration programme. As a global leader in innovative solutions and services for major retail companies, IRI’s ability to provide fast accurate data and actionable insight was the key driver for the selection.
Critical for making fast and accurate decisions, IRI’s multi-channel solution will ensure M&S’s suppliers and commercial decision makers have access to relevant sales information at the right time so they can offer the most competitive propositions to their customers. Armed with the very latest insights, M&S Foods business suppliers will be able to access a dedicated information portal and work with M&S on category and joint business planning initiatives using a common language.
Dan Finke, managing director of IRI in the UK, said: “We are extremely proud to be working with M&S. The innovative solutions provided are ground breaking for the sector. Our focus on helping retail and manufacturer clients to deliver growth compliments the M&S vision to be the most highly valued business by customers, suppliers and colleagues and we look forward to continuing our long term engagement with the company.”
Tim Lee, head of strategy at Marks & Spencer, said: “Our close working partnership with our suppliers remains as critical as ever to our success, and is essential in how we provide the best service possible for our customers and optimise our business model. IRI’s innovative approach and ongoing programme of enhancements represented a compelling proposition that will enable us to be at forefront of data driven decision making.”