Marks & Spencer ties with colourist Josh Wood to launch premium haircare range

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New Josh Wood range: exclusive to M&S

New Josh Wood range: exclusive to M&S

Marks & Spencer has teamed up with acclaimed colourist Josh Wood to launch a range of premium haircare and colouring products.

The range will be sold exclusively in Marks & Spencer stores and online.

The branding and packaging design has been developed by DewGibbons + Partners.

Josh Wood is one of the hair and beauty industry’s foremost trendsetters and his work has shaped the international beauty landscape for nearly two decades. Wood’s talent for creative and inventive techniques in colour has led to securing an enviable client base and he is credited as being one of the most influential and respected hair colourists in the world.

ColouColour touch up wandsring products

Colour touch up wands

The range of 13 products is aimed at women with colour-treated hair and includes both shampoo and conditioner, plus innovative colour touch up wands for treating hair roots.

As brand consultants on the project, DewGibbons + Partners’ contribution included range naming and 2D and 3D packaging design.

Wood said: “I was thrilled to collaborate with DewGibbons + Partners. Their team translated the ethos of the product range into a sleek, modern design.”

Nick Vaus, creative director at DewGibbons + Partners, said: “We spent a lot of time with Josh at his Atelier, allowing us to get a real understanding of his vision to create an honest and accessible yet premium product. We used a fresh, spring-like colour palette, a contemporary font and a restrained, clean design. The “Guardian of Colour” strap line reflects both Josh’s expertise and the power of the product to protect coloured hair.”

The range will be launched in stores in February 2014.