MARTINI enters low and no category with launch of MARTINI Non-Alcoholic Aperitivo

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Bacardi-owned MARTINI has announced the launch of MARTINI Non-Alcoholic Aperitivo, as consumer demand for non-alcoholic options continues to rise.  

Inspired by 150 years of MARTINI expertise in wine and herbs, the two, premium non-alcoholic Aperitivo drinks have been created for those times when consumers are choosing not to drink alcohol, but still want to enjoy a sophisticated and refreshing tasting drink or cocktail. 

Taking the same quality wines that are used in MARTINI’s classic vermouths, the alcohol is gently removed and infused with a selection of sustainably sourced botanicals, made with 100% natural flavour. 

Available in two delicious variants, MARTINI Non-Alcoholic Vibrante is a masterful blend of natural botanicals, balanced with Italian Bergamot to create a fruity aperitivo that is characteristically MARTINI. MARTINI Non-Alcoholic Floreale takes inspiration from the delicate sweetness of Roman Chamomile, entwined with botanicals, to create a unique floral tasting experience.

Nick Stringer, global vice president of MARTINI, says: “In the past, deciding not to drink alcohol meant a fizzy water while everyone else enjoyed cocktails; or staying at home on a Friday while your friends go out and enjoy aperitivo time. But times are changing, and consumers don’t want to feel like they are missing out when they are being more mindful about their drinking.”

“At the heart our iconic brand is the idea of MARTINI Time – bringing friends together, in the real world, to enjoy Aperitivo at the start of an evening. This launch is all about providing choice for consumers, ensuring they can still enjoy MARTINI Time, whether they are drinking alcohol or not.”

Ivano Tonutti, MARTINI Master Herbalist added: “As pioneers of non-alcoholic vermouths, almost 100 years ago, we’ve drawn on our expertise to revitalise the Aperitivo with our distinctive Italian style. With MARTINI Non-Alcoholic Vibrante and MARTINI Non-Alcoholic Floreale, we wanted to create deliciously complex drinks that retain the very essence of our vermouths.”

Beppe Musso, MARTINI master blender added: “We have selected quality ingredients – wines, botanicals and herbs. We carefully remove the alcohol from the wine before adding the botanicals and herbs to preserve the authentic aroma and taste. The result is unmistakably MARTINI – but without the alcohol.”

MARTINI Non-Alcoholic Aperitivo & Tonic is a refreshingly simple serve, combining 75ml of Vibrante or Floreale, with 75ml tonic over a generous serving of ice in a balloon glass and an orange wheel to garnish. MARTINI master blenders also recommend a simple serve of 75ml MARTINI Non-AlcoholicAperitivo with the addition of ice, allowing drinkers to appreciate the depth and complexity in each sip of the Italian-crafted aperitif.

RSP: £10.00.