British Airways has partnered with award-winning, product design and procurement specialist, Matrix, and leading luxury lifestyle company, The White Company, to launch a new range of bedding and amenities that will enhance sleep for its’ Club World customers.
The new range, which aims to deliver a great night’s sleep in the sky, is part of the airline’s £400m customer investment plan. Later this year, customers travelling with Club World between Heathrow and New York JFK will receive a whole new suite of products including a new, elegant day cushion which will double up as a lumbar support when working or relaxing on board.
Exclusively for British Airways, Matrix and The White Company have also designed a bespoke, luxuriously soft, large pillow and a white cotton pillowcase to enhance customers’ comfort and to help them sleep well in the sky.
In addition to this, customers will be given a super-soft woven blanket with satin trim and a specially developed luxury duvet to improve their quality of sleep, as well as a padded mattress topper. The new bedding from The White Company will then be gradually rolled out across British Airways’ other long-haul routes.
The new Club World amenity kits come in an elegantly designed bag from The White Company and contain products from the retailer’s ‘Restore & Relax Spa Collection’, as well as a super-soft jersey eye-mask, adding a layer of sky-high luxury.
Harry Zalk, director at Matrix said: “It’s a privilege to work with British Airways and The White Company to create such a unique range of beautiful products. We wanted to ensure that we provided BA Club World flyers with products that would truly enhance their ability to sleep on flights, enriched with the luxury quality that The White Company is known for. Each product in the range plays a unique role in relaxing passengers and allowing them to drift off into sleep with ease. It’s part of Matrix’s wider initiatives to promote healthy sleep patterns for people on flights.”
Karen Mackenzie, manager global supply chain at British Airways, said: “We’re thrilled to be working with Matrix to help us bring this fantastic new range of White Company products on board to help our premium customers sleep even better in the skies.”
Chrissie Rucker MBE, founder of The White Company, said: “We are passionate about creating the best night’s sleep for all our customers and I’m truly delighted to now be working with British Airways and Matrix to help Club World flyers to ‘sleep well in the sky’. I hope you love the result as much as we do.”