McCain Foods selects e.fundamentals to help drive online sales


McCain Foods, the world’s largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

McCain Foods e-commerce lead Nick Sultanti explains: “Ecommerce is growing in importance for McCain. We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and also the expertise to deliver their tool to our wider business.”

McCain Foods has become a client of e.fundamentals’ core retail service, which continuously reports how brands are performing against eight ‘fundamentals’, identified as the key elements that influence online sales. It flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.

e.fundamentals chief executive John Maltman adds: “We’re delighted McCain Foods have signed up with us. They fit well alongside a host of other major FMCG brands now using our platform to benchmark and improve their ecommerce performance and drive sales growth.”

McCain Foods joins many of the world’s leading brand manufacturers using e.fundamentals to manage and improve their ecommerce sales performance, including Birds Eye, General Mills and Weetabix.