McDonald’s launches outdoor campaign to showcase favourites and promotes McCafé

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McDonald’s is launching a national outdoor campaign today to promote the all time favourites on its menu. The campaign was created by Leo Burnett London.

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New outdoor creative

Leo Burnett London has also created new print work for the fast food giant, which aims to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms.
Leo Burnett used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background.