Mejuri deploys Tulip’s new mobile solution at first physical store

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Tulip, a mobile application provider focused on empowering workers in retail stores, today announced Turnkey Edition, a new offering that captures the key clienteling features and best practices with an out of the box mobile solution that is easy to install, configure and launch in stores. This entry-level edition ensures rapid deployment, low risk, and minimal setup costs. Direct-to-consumer jewellery brand Mejuri recently deployed Turnkey Edition in their first physical store. With a recent round of funding, the brand is planning to expand their physical stores – the next one being in New York City.

The new product empowers sales associates to use customer preferences, past interactions, and recent purchases to send personalized messages to establish long-term relationships with their key customers. Among some of the benefits, Tulip’s Turnkey Edition enables associates to:

  • Assist customers shoulder-to-shoulder with a beautiful mobile app
  • Search and browse the catalog with a 360-degree view of all product information
  • Access products that are available in the store, in other stores or online
  • Take notes, track birthdays and anniversaries
  • Interact with customers after they leave the store with personal emails
  • Coordinate and schedule customer follow-ups and build personal relationships
  • Notify customers when their order is in or their size and favourite style is available for purchase

“Clienteling is about extending the relationship between store associate and customer beyond the four walls of the physical store that brings personalization and convenience to another level, all while repositioning the associate from somebody who offers some assistance in the store into a trusted fashion and style consultant,” said Ali Asaria, CEO of Tulip. “Our new simple-to-setup Turnkey Edition can be deployed in just days – not months – allowing all retailers, regardless of size, to provide a true VIP experience to their loyal customers. We’re thrilled that Mejuri has launched Tulip for their store associates for their first brick-and-mortar store. They are the latest online retailer to view the physical store as an important part of their strategy, and we’re confident that our clienteling features will help them bring together the best of online and in-store to the delight of their customers.”

“We wanted our showroom stylists to have great mobile tools for communicating with our community so they could build relationships, deliver great shopping experiences and make our fine jewelry and services accessible, fun, and part of their everyday life,” said Majed Masad, COO & co-founder of Mejuri. “Our stylists use Tulip to reach out to customers via text messages and email to elevate the level of service we provide – driving sales both in-store and online.”