Merchant Gourmet adds aromatic Persian-style quinoa & lentils

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Merchant Gourmet, the market-leader in healthy pulses, grains, seeds and chestnuts, is taking consumers on a gastronomic trip to the Middle East with the launch of its latest pouch, Aromatic Persian-Style Quinoa & Lentils.   Adding to its range of market leading, ready to eat pulses and grains, the new Persian Style Quinoa & Lentils will be available in Waitrose.

Dedicated to offering consumers authentic, flavorsome products, Merchant Gourmet takes great pains and efforts to source ingredients from around the world.  Using traditional produce including kibbled onions and raisins, with a mix of quinoa and lentils, this new addition offers consumers a truly delicious and satisfying taste of Persia.

With YOY growth of 8.4% and a market share data of 35% [IRI, 26 wk. end June 2019] Merchant Gourmet strives to inspire consumers to add flavour, texture and nutrients from plant-based pulses, grains and other speciality ingredients easily into their diet. This new addition to the Merchant Gourmet family is an excellent source of protein and fibre and taps into the ever-present trend for consumers to seek new flavours and explore world cuisines.

Nyree Chambers, head of brand for Merchant Gourmet, says: We wanted to develop a product that was not only delicious but in keeping with our promise of sourcing authentic ingredients from around the world.  The new Aromatic Persian-Style Quinoa and Lentils will give time poor, food-conscious consumers the opportunity to add variety to their meals and explore even more authentic flavours and tastes.”

All Merchant Gourmet products are crafted using only the best ingredients to create interesting and innovative products, without compromising on quality. The new Aromatic Persian-Style Quinoa & Lentils will be stocked in Waitrose, in 250g ready-to-eat pouches with a RRP of £2.00