Metcalfe’s expands shared snacking range

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Leading UK snack brand Metcalfe’s have announced a new sharing format for their recently launched Corn Chips range. The new larger sharing bag also marks the introduction of a new seasoning, Sour Cream & Chive. Along with the popular Sizzlin’ BBQ seasoning, the product will be available in the new size of 85g. 

Metcalfe’s Corn Chips are popped, not fried, with 64% less fat than average ready salted crisps and just 89 cals per ¼ pack serving. Each pack is vegetarian friendly and gluten-free. The range joins the wider Metcalfe’s snacking portfolio of Popcorn and Ricecakes, which includes new snack pack Mini Ricecakes, available in Dark Chocolate Orange, White Chocolate and Milk chocolate. 

The Corn Chips are launching initially in Tesco, with these bigger bags looking to offer a lighter option to the at-home sharing snack occasion. The launch will be also supported with a social media campaign across the Metcalfe’s channels.

Samantha Garnham, senior brand manager at Metcalfe’s, says: “This savoury launch has extended Metcalfe’s’ activity in the wider snacking market and we are thrilled to be able to offer an option in the sharing format for the first time, all thanks to our dedication to popping!”