Metcalfe’s skinny popcorn launches on-pack movie partnership with Rakuten TV

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From 17 September, leading UK popcorn brand Metcalfe’s and VOD service Rakuten TV will be giving consumers a film code with every purchase across all promotional packs of Metcalfe’s Impulse and Sharing popcorn formats.* Consumers will then be able to visit the website www.metcalfesmovies.co.uk to claim their Rakuten TV film code — bringing the cinema straight into consumers’ living rooms. The promotion will run throughout autumn.

Celebrating the iconic partnership between movies and popcorn, the offer will run across each flavour of the Metcalfe’s skinny range, which includes the newly launched Sweet Chilli flavour, alongside Sweet ‘n’ Salt, Salted Caramel, Cinema Sweet and Sea Salt.

This strong on pack promotion grabs the attention of consumers with packaging truly ‘pops’ off shelf with its film reel style design and strong call out in the centre of the pack, cementing the at-home cinema occasion for consumers and prompting purchase. All flavours in the range are veggie-friendly, gluten-free (except Salted Caramel), under 100 calories per serving and made with no artificial flavours or colourings.

The Metcalfe’s skinny popcorn range is available via:

Grocery: Tesco, Sainsbury’s, Asda, Morrisons, Ocado

Convenience: Nisa, Spar, various independents and petrol forecourts

Wholesale

Rakuten TV is one of the leading Video-On-Demand platforms in Europe. It provides the best cinematic experience on Smart TVs, with the latest new releases and the best audio-picture quality, as stated by its claim “- “Your cinema at home” .