At Microsoft’s Build conference in Seattle, Starbucks took the stage to share how they’re innovating with Microsoft to help them create exceptional experiences – in the cloud and in the store – and enable partners (employees) to spend more time connecting with customers.
Starbucks’ emphasis on becoming a tech company is not about deploying technology for technology’s sake – or to replace interacting with the customer. Gerri Martin-Flickinger, Starbucks executive vice president and chief technology officer, shares her perspective on the Microsoft Transform blog about how technology and the partnership with Microsoft is helping Starbucks brew up rapid innovation across its 28,000 locations in 77 countries.
For example, with the help of Microsoft, Starbucks is introducing the Starbucks Production Controller, an intelligent tool for food and beverage sequencing for mobile orders as well as in store so that customers’ orders are ready at the same time. This timing goes a long way to ensure customer satisfaction.
With mobile & pay orders on the rise, another tool Starbucks is deploying in its busiest stores is Digital Order Manager that baristas use to indicate that a drink is ready. If you’re a mobile customer, you’ll get a notification on your phone that your drink is ready.