Ben Reid, chief executive at The Midcounties Co-operative, strapped up his walking boots to face a gruelling 194-mile coast-to-coast challenge to help raise over £4,700 for Teenage Cancer Trust.
Reid completed the walk from St Bees to Robin Hood’s Bay in 13 days to help towards reaching The Midcounties Co-operative’s £500,000 fundraising target for its charity partner, with donations pouring in from The Midcounties’ members, as well as Reid’s, colleagues and friends.
The challenge saw Reid, along with his wife Sue, who is general manager for the Travel Group of the Society, faced daily climbs of up to 2,400 ft spending an average of 14 hours a day tackling the cross country walk.
Reid said: “I was really inspired by all the hard work and support that Teenage Cancer Trust provides to help improve the lives of young people living with cancer and it motivated me to take on the challenge.
“It was a tough two weeks that really pushed us but it was all worthwhile to raise money for this fantastic cause, and I’d like to thank everyone who generously donated to help us continue our support for the charity.”
The partnership with Teenage Cancer Trust is now in its second year, and forms part of the Society’s commitment to give back to and support the communities in which it trades.
By the end of the fundraising partnership Teenage Cancer Trust will be able to provide 20,000 hours of essential nursing care for young people with cancer and over £400,000 has been raised for the charity since January 2013.
For more information about The Midcounties Co-operative and its charity partnership with Teenage Cancer Trust visit: http://www.midcounties.coop/