The Midcounties Co-operative is close to smashing its £500,000 target for charity partner Teenage Cancer Trust after chief executive Ben Reid launched a 12 Days of Christmas fundraising drive across its food stores.
Reid kicked off the Society’s programme of festive bag packs that are being held throughout its trading areas, with colleagues also holding Christmas jumper days, cake sales and in-store customer competitions in the run up to Christmas.
The charity partnership began in 2013, and following two years of fantastic support from customers and colleagues with activity including cross-country bike rides, extreme makeovers and fancy dress events, the Society is just a few thousand pounds from its target.
All of the money raised will help Teenage Cancer Trust, which is dedicated to improving the quality of life and chances of survival of young people aged 13 to 24, to build specialist units within NHS hospitals, bringing young people together to be treated by teenage cancer experts in a place designed just for them.
Reid said: “Like everybody in our Society, I’m passionate about our fundraising for Teenage Cancer Trust, and we wanted to mark the season of goodwill with a series of fun, festive events.
“It’s been a fantastic effort from our colleagues and customers over the past two years, who have really worked hard to support such an incredible cause. As we approach Christmas and the New Year, we’re hopeful that initiatives like this will play a huge role in helping us smash our target for the charity.”