The Midcounties Co-operative has smashed its fundraising target and raised over half a million pounds for its charity partner, Teenage Cancer Trust.
Colleagues and customers at the country’s largest independent co-operative have been supporting the charity for the past two years, and the final 12 days of Christmas in-store fundraising drive launched by chief executive Ben Reid has helped the Society to raise £550,000.
The partnership began in 2013 to help raise vital funds for Teenage Cancer Trust, which is dedicated to improving the quality of life and chances of survival of young people aged 13 to 24.
It has been announced that the money will be used to provide either 20,000 hours of specialist care from a lead nurse who is an expert in teenage and young adult cancer, or to fund 25,000 hours of essential non-clinical care from a youth support coordinator, who will help young people share their experiences and fears with each other.
Fundraising activities that helped the Society reach the milestone include a variety of long distance walking challenges, colleagues tackling zip wires and ‘Tough Mudder’ obstacle courses, parachute jumps, fancy dress competitions, tombolas and cake sales.
Reid said: “We’re extremely proud of the hard work and tireless commitment that our colleagues and customers have shown over the past two years, and we’re thrilled to have exceeded our original half a million pounds fundraising target for Teenage Cancer Trust.
“It’s the cornerstone of our values to play our part in supporting charities like this, and it’s great to know that the money raised will be used to provide thousands of hours of essential care for young people.”
Annmarie Carey, corporate account manager at Teenage Cancer Trust, said: “We want to say a massive thank you to The Midcounties Co-operative for this fantastic effort and the time and support they have given us throughout the partnership. We rely on donations so £550,000 will make a huge difference and help us to continue to provide care and support for young people with cancer.”