Mintel to track online advertising in US with new service

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Research firm Mintel is expanding its services to include online advertising tracking.

The new service will monitor the top 4,000 US websites across nine* industry sectors, scanning them for new advertisements twice daily.

Mintel Comperemedia clients will be able to review thousands of ads in static or animated format along with vital information such as domain name, demographics, ad spend, ad impressions and more.

Websites monitored include consumer and business sites as well as those tailored to insurance producers.

Andrew Davidson, senior vice president of Mintel Comperemedia, said: “Online advertising is an exciting addition to the Mintel Comperemedia arsenal of services. It allows us to provide our clients with a single source of intelligence for digital and print marketing at a time when marketers are looking to a more integrated approach across the marketing mix. Online display ads are the fastest growing digital channel, so it was the clear next step in growth for Mintel Comperemedia.”

*Auto, banking, credit cards, insurance, investments, mortgage & loans, technology, telecommunications and travel & leisure.