Molson Coors partners with e.fundamentals to help drive online sales

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Molson Coors, one of the world’s largest brewers, has partnered with e-commerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK.

e.fundamentals’ service will provide Molson Coors with a continuous report on how its beers are performing against eight fundamentals identified as the key elements influencing online retail sales.  The service makes clear where ecommerce improvements are required which will allow Molson Coors to quickly action the insights delivering the biggest returns.

Molson Coors’ brands include many well-known beers such as Carling, Staropramen, Coors Light and Sharp’s Doom Bar.

Digital marketing manager Sean Ferguson explains: “We wanted an ecommerce partner that could move beyond just fixing the basics.  The actionable insights the e.fundamentals tool provides will allow us to develop our online sales channel and bring our category vision to life.”

e.fundamentals chief executive John Maltman adds: “Molson Coors produce some of the world’s finest beers so we’re delighted they’ve chosen to partner with us.  They join a raft of forward-thinking brands now using our platform to benchmark and improve their ecommerce performance and drive sales growth.”

Molson Coors joins many of the world’s leading FMCG brand manufacturers using e.fundamentals to manage and improve their ecommerce sales performance, including McCain, Twinings and Weetabix.

Separately, e.fundamentals is presenting a keynote at the Digital Food & Beverage conference in London on 12 February 2020.