Morrisons joins software firm, ThoughtWorks, to probe mobile trends at NRF show

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Veit: looking to enhance mobile experience

Veit: looking to enhance mobile experience

Morrisons, the UK’s fourth largest grocery retailer, is one of four leading retailers joining software company ThoughtWorks at NRF’s Retail Big Show 2013 in New York City, 13-16 January 2013. 

The retail industry is in the midst of unprecedented change, said ThoughtWorks. Evolving customer expectations and buying behavior; the ability to personalise interactions; and the power of mobile are just a few of the forces redefining the industry and changing the status quo. ThoughtWorks, continuing in its tradition of supporting and enabling rapid change adoption, said it is making significant investments in these areas as it works with retailers to enable strategies for today’s competitive market.

The NRF event will offer retailers the opportunity to attend onsite sessions and discussions, where they can speak openly with other retail executives as well as ThoughtWorks principals. Discussions will explore various aspects of the retail industry, including strategies around multi-channel retailing; stores to cloud; and engaging customers via mobile and tablet devices.

Sienne Veit, head of mobile for Morrisons, said: “We are looking forward to attending the conference with ThoughtWorks, as we are eager to explore exciting and innovative formats and models to further extend our customers’ mobile experience. 

“ThoughtWorks is a leader within its market and, by attending the NRF conference, we will be able to meet with other retailers with similar challenges, be introduced to new technologies and make the most of this invaluable experience to better our multi-channel business.”

Robin Copland, director of retail for the Americas at ThoughtWorks, said: “The fact that a number of our high profile global retail clients have chosen to participate in the NRF event with us further highlights our commitment to addressing the growing challenges that retailers are facing today. This is a great opportunity for our clients and NRF attendees to network and share ideas around enabling innovation in order to compete, differentiate and sustain a thriving retail business.”

The other global customers joining ThoughtWorks with Morrisons are Gap, JD Sports and Gruppo Pam.