M&S partners with infarm to deliver fresh produce grown and harvested in chain’s London stores

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M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of M&S’ London stores.

From today 12 September customers will find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curley Parsley and Mountain Coriander – growing at M&S’ newly re-opened Clapham Junction store in South West London, with infarm vertical farming units set to roll-out to a further six London stores by the end of the year.

Infarm’s ground breaking farming technology combines highly efficient vertical farming units with the latest IOT technologies and machine learning, to deliver a controlled eco-system with the optimum amount of light, air and nutrients. Each unit is remotely controlled using a cloud-based platform, which learns, adjusts and continuously improves to ensure each plant grows better than the last one.

Paul Willgoss, director of food technology, M&S Food commented “Infarm’s innovative farming platform is a fantastic example of what can happen when passionate agricultural, food and technology experts work together. We operate as part of a complex global food supply chain and want to understand the emerging technologies that could help provide more sustainable solutions, whilst also delivering fantastic products with exceptional taste, quality and freshness for our customers.”

Erez Galonska, co-founder and CEO of infarm, commented: “London represents many of the sustainability challenges that people will experience in cities over the next several decades. By offering produce grown and harvested in the heart of the city, we want to practice a form of agriculture that is resilient, sustainable and beneficial to our planet while meeting the needs of urban communities – first in London, and in the future, cities across the United Kingdom.”

Each in-store farm unit uses 95% less water and 75% less fertiliser than traditional soil-based agriculture and is capable of producing the equivalent of 400 square meters of farmland, resulting in a more sustainable use of natural resources and ensuring zero pesticide use.

M&S is the first UK retailer to work with infarm and the partnership will be supported by the construction of a series of infarm distribution centres in and around London. These central hubs will provide the seedlings for each unit, which are then grown in store. Infarm farmers will visit the stores at least twice a week to harvest and add new seedlings to the farm. The plants retain their roots post-harvest to maintain exceptional flavour and freshness.

Founded in 2013, infarm is one of the world’s largest urban farming platforms harvesting and distributing more than 200,000 plants each month across its network. Infarm currently operates across Germany, Switzerland, France, Luxembourg and the United Kingdom where it has deployed more than 500 farms in stores and distribution centres.