Over the past several years, Japanese apparel and household goods retailer MUJI has taken China by storm, making big inroads with consumers, and taking premium spots in trendy shopping locations. Now MUJI will be able to target consumers where they increasingly shop: online, through JD.com.
With the launch of the MUJI flagship store on JD, online consumers will have easy access to MUJI’s high-quality goods across its full range of product categories, including clothing, household goods, home furnishing, and even food, with the added benefit of JD’s same-day delivery and efficient customer service.
The June 1 opening of MUJI’s online store will mark the beginning of JD’s anniversary sale, a major shopping event culminating in June 18, one of JD’s biggest sales days of the year. During the event, JD and MUJI will also embark on an offline cooperation to raise awareness of the new partnership, with MUJI displaying posters in 231 of its stores throughout the country announcing the launch of the new flagship store.
“We are very excited to announce the opening of our store in JD.com, following the cooperation with JD Logistics, which began in September 2017,” said Naoyuki Yamamoto, president of MUJI (Shanghai) Company Limited. “We look forward to bringing our vision of a simple, pleasant life to people, as well as contributing to society, through this partnership with JD.”
“We look forward to helping MUJI take their hugely popular brand to new levels through this cooperation,” said Lijun Xin, president of JD Home and Life. “Known worldwide for its simple aesthetic and well-designed products, MUJI has garnered a loyal fanbase of quality-conscious customers. With our commitment to delivering authentic products with world-class service, JD is the perfect home for MUJI’s premium wares.”
MUJI was founded in Japan in 1980 with an eye toward creating simple, low-cost, high-quality products. It is known for its streamlined manufacturing process that produces simple products that are both durable and pleasing to the eye. There are over 800 MUJI stores around the world, carrying more than 7,000 items ranging from clothing and household goods to food.
During the second half of 2018, MUJI and JD plan to deepen their partnership, with expanded cooperation on comprehensive omnichannel integration covering membership programs, products and more.