Myprotein and Swizzels have launched a world-first partnership to bring a sweet treat without the guilt, to the masses.
As part of Myprotein’s 16th birthday celebrations, five new limited-edition products will be launched on 24 May, combining the unmistakable flavours of Swizzels favourites, with Myprotein’s best-selling sports nutrition products.
Industry-leading Clear Whey Isolate with be available in Refreshers, Love Hearts, Drumstick and the love-them-or-hate them Parma Violet flavours. The range will be available while stocks last, and each serving will still contain 20g protein, low sugar and less than 90 calories.
A brand-new Drumstick flavour Layered Bar will also be available as a limited-edition offering, with the layers of protein taking on the iconic red and yellow colours and flavours. All without compromising on the nutritionals, each bar contains 20g of protein with only 3g of sugar.
The limited-edition birthday range is the start of a two-year partnership between the two iconic brands.
Matthew Moulding, founder and CEO of THG, said: “Innovation is key for Myprotein; we are always looking to push boundaries and break the mould, so it made sense to join forces with an exemplary brand. We have high hopes for this launch, and what is set to be a great, strategic relationship.”
This partnership forms part of Myprotein’s ongoing focus to expand its licensing remit, brand relationships, and ultimately, innovative offering.