Napolina expands its pasta, sauce and pulse ranges with new products

Facebooktwittergoogle_plusredditpinterestlinkedinmailFacebooktwittergoogle_plusredditpinterestlinkedinmail

Napolina, the UK’s number one Italian cooking brand and brand leader in Dry Pasta, has expanded its successful range of Gluten Free Vegetable Pasta with the addition of Gluten Free Organic Chickpea Fusilli.

The new product follows on from the launch of Napolina’s ‘Green Pea’ Pasta and ‘Red Lentil’ Pasta last year, aligning with consumer trends for healthy eating and vegetarian / flexitarian diets.

The product is 100% organic, contains only Chickpea flour and is a great source of protein and fibre as well as contributing to one of your five a day.

Neil Brownbill, commercial director of Napolina, commented: “Napolina has delivered strong incremental growth to the pasta category since the launch of the gluten free vegetable range last year. The range has enabled the brand to position itself as a market leader in Gluten Free pasta appealing to new consumers who require alternative products to align with their lifestyle choices.”

To communicate the key product benefits and drive trial of Napolina Chick Pea Pasta, an integrated marketing campaign will run over the coming months including in-store activity, PR, and the continued development of Napolina’s new-look website.  The launch will also be supported by an aligned promotional plan.

RSP: £2.00

Available from: Sainsbury’s

Napolina expands pulses range 

Napolina, the UK’s number one Italian cooking brand and brand leader in Canned Pulses, has expanded its range to include Napolina Barley, Napolina Spelt and Napolina Mixed Beans.

Responding to growing trends for vegetarian and flexitarian diets, the three products provide an alternative to meat consumption, count towards one of your five a day and are also high in protein.

The products have been launched in response to the continued trend for health, offering a convenient solution to time-conscious consumers looking to maintain a balanced diet despite busy lifestyles or the need to eat on-the-go.

Brownbill commented: “The ambient pulses market is continuing to grow, driven by the macro trend for healthy eating. Napolina is expanding its product offering to build on previous successes, ensuring its product range remains relevant and aligned with consumer lifestyles and tastes.”

The range will be supported by an integrated marketing campaign which will run over the coming months including in-store promotional support, PR, and the continued development of Napolina’s new-look website.

RSP: £0.85

Available from: Tesco (Barley only), ASDA

Napolina launches range of passata sauces

Napolina, the UK’s number one Italian cooking brand and brand leader in Ambient Tomatoes, has launched a brand new range of passata sauces (430g).

Rooted in Italian heritage, the brand has developed the sauces in line with consumer demands for both healthier and convenient products.

The new range is 100% natural, using only six ingredients in each product and includes no added sugar, salt or artificial colours and flavours, making the concept a natural alternative to ready-made pasta sauces.

The products come in four delicious variants: Italian Tomato, Garlic & Basil, Italian Tomato & Vegetables, Italian Tomato, Red Chilli & Olive Oil and Italian Tomato & Herbs.

Brownbill commented: “Napolina has diversified its product offering in line with consumer trends, with passata sauces offering a stepping stone between pasta sauces and passata.”

Brownbill continued: “Napolina’s new passata sauce range provides the brand with a platform to expand and diversify its growth, targeting health conscious consumers who have a need for convenience products”.

The range will be supported by an integrated marketing campaign which will run over the coming months including in-store promotional support, PR, and the continued development of Napolina’s new-look website.

RSP: £1.50

Available from: Asda

Napolina launches new range of passata products

Napolina, the UK’s number one Italian cooking brand, has launched a brand new range of passata products: Rustica Passata and Soffrito Passata (430g).

Rooted in Italian heritage, the brand has based its new product range on the Italian tradition of using passata to create home-made cooking sauces. The two varieties come in glass jars which is the authentic packaging used in Italy.

These delicious variants are the perfect option for time poor consumers who want to make meal times more convenient and they also count towards consumers five-a-day.

The Rustica passata features Chopped Tomatoes with Tomato Juice, Olive Oil, Garlic & Basil, whilst the Soffritto passata contains Chopped Tomatoes with Tomato Juice, Onions, Carrots, Celery and Extra Virgin Olive Oil.

Brownbill commented: “The passata market continues to grow[12] driven by the ongoing trend towards scratch cooking. Napolina’s new range will grow the passata category, targeting health conscious consumers who have a need for convenience products”.

The range will be supported by an integrated marketing campaign which will run over the coming months including in-store promotional support, PR, and the continued development of Napolina’s digital platform.

RSP: £1.30

Available from: ASDA