Natural pet products supplier, MPM Products, sells 100 millionth unit of wet catfood

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Julian Bambridge and James Bracewell of MPM Products

Julian Bambridge and James Bracewell of MPM Products

MPM Products – the natural pet products provider – is celebrating after selling its 100 millionth unit of wet cat food worldwide.

The UK company marked the impressive milestone as sales of its core brands – Encore and Applaws – continue to grow across 33 countries.

The success comes on the heels of MPM’s recognition in the export category at the Macclesfield and Wilmslow Business Awards, for its significant growth in UK and global markets – as well as being shortlisted in the international growth business of the year category at the recent National Business Awards.

The company is now on track to reach its target of a £24m turnover by the end of the year and has seen surging demand from consumers in the USA, as well as in Australia and the Asian Pacific.

Julian Bambridge, managing director, said: “We’re thrilled by the popularity of our wet cat food and to have sold 100m units since its launch. These record-breaking figures are a testament to the hard work of the MPM Products team and their dedication to creating superior pet foods with all-natural ingredients.”

In addition to seeing soaring sales in the wet cat food category, MPM has now sold more than 12mn units of wet dog food over the last five years. With the global pet food market valued at more than £35bn annually, the company expects to see opportunities for growth continue throughout 2014 as consumer interest in premium pet products expands internationally.

Bambridge said: “As an SME focusing on providing consumers with high-quality nutrition for their dogs and cats, we’re in a perfect position to capitalise on the opportunities in the rapidly-growing pet food market – both in the UK and globally.

“In addition to a triple-digit increase in US consumer demand, MPM Products is currently in discussions with several major retail partners in the USA and Australia. We are optimistic about the company’s potential for growth in 2014.”