Premium potted fruit brand, Nature’s Finest is teaming up with Mental Health UK to help increase consumer awareness and raise funds for Mental Health UK. For every 700g fruit in juice sold, Nature’s Finest Food will be donating 2p to Mental Health UK as part of a commitment to raise a minimum of £25,000 over the next 12 months.
To raise further awareness for the partnership, specially designed lid stickers will be placed on all 700g jars of Nature’s Finest fruit. The campaign will also be supported through social media.
Every year, one in four people are affected by poor mental health, with mental illness affecting more people every year, more so than cancer or heart disease.
Georgina Edmonds, marketing manager of Nature’s Finest, says: “As a brand we are passionate about promoting a healthier lifestyle. It is generally understood that what we eat affects our overall health and wellbeing, and we want to play an active part in encouraging people to keep eating more fruit. Nature’s Finest only packs in juice, and with no added sugar it is so easy and convenient to incorporate into most lifestyles.
We are truly delighted to be partnering with Mental Health UK. The work they do to improve the lives of those in need is crucial and we are pleased to play a factor in the journey to help spread this hugely important message.”
Brian Dow, managing director of Mental Health UK, says: “A healthy and balanced diet is an excellent way to encourage good physical and mental wellbeing, and we are delighted to be partnering with Nature’s Finest over the coming year to help spread the message.
We’d like to thank the team for their generous donation, and we look forward to working closely with them on a number of exciting opportunities.”
Nature’s Finest 700g lid stickers will be on shelf from June, with all packs sold from May 2019 going towards the £25,000 donation.