Netto, the Scandinavian discounter, is to sell a sustainably-sourced Whole Cooked Lobster for £4.50 as part of its Christmas range this festive season, making it the cheapest sustainable lobster in the UK this year.
On Saturday, Lidl claimed a market first with the launch of a MSC certified whole lobster for Christmas, priced at £4.99.
Netto’s lobster is pot caught from a sustainable fishery in the North Atlantic, weighs 325g and is part of the discounter’s first ever full Christmas range since the launch in November 2014. It is pot caught in Nova Scotia and then cooked, packed and frozen locally before being shipped to the UK.
Rebecca Wicks, Meat, Fish and Poultry Buyer, comments: “We wanted to offer our customers the very best at affordable prices this Christmas. Not only is the lobster the best priced on the market, it’s also sustainably sourced and has a really delicate flavour to it. It is another Netto product that shows it’s possible to get gourmet food items at discounter prices.”
In addition to the lobster, Netto’s gourmet Christmas selection includes British Rack of Lamb (400g, £7.00), award winning E. Michel Brut Reserve Champagne (75cl, £18.99) and Master’s London Dry Gin (70cl, £16.99), recently awarded coveted ‘Best Gin in The World’ status at the prestigious San Francisco World Spirits competition.
The full Christmas range will be available in all stores from 19 November. For more information about the Christmas range, please visit http://bit.ly/nettochristmas.