Netto sells 20,000th Marine Stewardship Council-certified product

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The Marine Stewardship Council (MSC) has reached an important milestone with the launch of the 20,000th MSC labelled product, Las Cuarenta Paella. The ready-made frozen meal is now available in Netto stores across Germany. The paella contains pollock from Alaska and Russia, blue shell mussels from Denmark, and shrimps from Suriname.

Although the paella product isn’t currently available at Netto’s UK stores, the retailer doe offer UK shoppers MSC certified North Atlantic coldwater prawns.

The paella’s seafood mix comes from a diverse range of fisheries, from a developing world fishery in South America, to some of the world’s largest fisheries in North America and Europe. Each of these fisheries is committed to ensuring the health and sustainability of the fish stocks they harvest.

“The 20,000th MSC labelled product, Las Cuarenta Paella, illustrates the growing trend in new seafood products. Over the last decade, we’ve seen new and novel ways MSC certified seafood is being used. From ready-made meals such as paella to sandwiches, pizza and baby food. Las Cuarenta paella is a fine example of how retailers and manufacturers are exploring new trends to attract more sustainable seafood lovers,” said Nicolas Guichoux, MSC’s global commercial director.

Thanks to the efforts of these and over 280 other certified fisheries, consumers in over 100 countries can choose from a variety of MSC labelled products covering more than 100 different species. Consumers can also be assured that MSC certified seafood has an effective, traceable supply chain which ensures the integrity of MSC labelled products.

“Nine years ago only 1,000 labelled products were on the market globally. So we celebrate this new important milestone, and honour all fisheries and retail partners whose commitment to sustainability has contributed to the growth of the MSC program around the world and played a part in securing a healthy future for our oceans,” added Nicolas Guichoux.