New digital advertising service aims to help retailers attract new customers online


Unique digital advertising service Adriel has been launched in the UK to help retailers attract new customers online.

Utilising sophisticated marketing technology, Adriel helps small retailers across the country to optimise their online advertising, liberating them from the hassle of managing marketing campaigns and freeing up valuable time and resources to focus on the day-to-day running of the business.

Whether running an independent salon or launching a new clothing company, business owners can create and manage ads across Google, Facebook and Instagram at any budget level. Targeting customers relevant to your business, Adriel adverts are designed to attract new or existing customers to your website while also improving the check-out journey.

Retailers can also utilise retargeting through Adriel, which is a highly cost-effective method of attracting warm leads back to the website and helping to convert into sales. Retargeting automatically produces adverts of a product or service that a visitor to the website has already viewed in order to remind them of the purchase of interest as they continue browsing onto other sites.

Adriel helps to increase sales while minimising the cost per acquisition through tracking and analysing the performance of each advertising campaign. Adriel can identify which adverts are driving leads, how to reach the right audience on the most appropriate platforms and when to adjust budget.

Advertising campaigns can be live within 24 hours and retailers can view the results of their advertising campaign on the Adriel dashboard, ensuring full control over managing the success of each campaign.

Founded in 2017 by Sophie Eom and her husband Olivier Duchenne, the couple developed Adriel to address the difficulty that they themselves faced when looking to generate new leads for their first start-up business: Solidware.

“As anyone who’s started a business knows, the day-to-day running leaves little time for managing the marketing, as vital as it is for generating new leads and customers. When we started Solidware we couldn’t afford to hire an external advertising agency and we didn’t have the time or resources to dedicate to our own marketing campaigns. We needed a solution that would be both affordable and time-effective and allow us to focus our energy back on growing our existing and new customer base,” said Eom, co-founder & CEO of Adriel.

A member of the UN Secretary General’s Panel for Digital Cooperation, Eom is helping raise awareness about the impact of digital technologies across society and the economy, using Adriel as an example of how to ensure a safe and inclusive digital future for all.

“While talking to other retailers and small businesses like ourselves we realised we certainly weren’t alone. The demand for a cost-effective online advertising service is incredibly high. We created Adriel to help small businesses like ourselves be seen and since launching have already helped more than 1,000 businesses, 15 percent of which are retailers, to run their advertising online,” continued Eom.

Mr. Kim, CEO of eone, the modern watch that helps the seeing impaired tell time, had never run an online marketing campaign before using Adriel. Kim knew digital marketing was an essential part of reaching a new audience and after hearing about Adriel’s service, decided the platform would be a good place to begin.

“I had no idea how to run a digital marketing campaign and where to find the right resource. On a minimum budget, hiring an external agency wasn’t an option so I turned to Adriel for ad design and copywriting. With a budget of £100, we were able to acquire 800 customers within four days. I was truly impressed by the rate at which we reached our audience, the feedback from customers and the increase in sales. The programme was easy and intuitive to use and allowed me to focus on other ways of growing my businesses while achieving online results,” said Mr.Kim.

Adriel has delivered over 1,250 campaigns for 400 clients in 24 markets and launched in the UK in March 2019.