HMY, the international leader in global services and innovation for retail, has launched a new digital solution in the form of real-time digital signage.
Commercial signage at the point of sale is becoming an increasingly important element of the shopping experience. HMY has developed a unique digital signage solution which allows the dissemination of promotional or commercial content in real time on store screens, enabling brands to customise content according to location and the promotional context.
Managed either by HMY, or directed in real time by the brands’ headquarters, the device allows content to be transmitted in the most relevant way possible. By being able to adapt to all points of sale, it can be integrated into any furniture or commercial support, with the aim to ultimately offer an informative and unique shopping experience for customers.
Lorena Gómez Latorre, retail technology manager of HMY, said: “Digital signage allows brands and retailers to offer a truly unique and decidedly modern shopping experience that can be adapted to all customers, according to their customer journey. This technology marks a real breakthrough in the evolution of the point of sale and we are proud to have developed it internally with our partner Netip.”
HMY’s digital signage offers a greater emotional immersion in the universe of the brand, allowing a renewed shopping experience for clients. By optimising and completing the omnichannel marketing strategy, it has the potential to increase sales and be an incomparable asset in terms of customer loyalty.
From a marketing point of view, digital signage marks a breakthrough for traditional channels, by its ability to increase the visibility of products more efficiently and, consequently, reduce operating costs. Thanks to the use of cameras, it also offers the possibility of conducting audience analysis in real time, and the personalisation of content, according to the customers present at the point of sale.