Gorilla Boogers is a new snack range launching in May, which supports and funds The Gorilla Organization, an international charity led by conservationists dedicated to saving the world’s last remaining gorillas from extinction.
The Gorilla Boogers range comprises raisin bags, cereal bars, cookies and breakfast cereals.
According to the company, it is aimed at children and adults following a healthy lifestyle plus those with a conscience and sense of humour.
A iPad game app called ‘pick, roll, flick, goal’ is being developed and all proceeds will be donated to The Gorilla Organization.
The company said the Gorilla Boogers brand has been well received and by June 2011 will be in over 500 UK retail and foodservice outlets.