New lights by TENA Ultra Towel aim to bridge the gap in bladder weakness category

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Specifically designed for the one in two women in the UK that experience light bladder weakness, the new lights by TENA Ultra towel bridges the gap between the lights by TENA Long Liner and the smallest product in the TENA Lady range.

Combining a Quick Dry Core with the extra security of Ultra Towel protection, lights by TENA Ultra Towels offers shoppers greater absorbency than regular lights by TENA liners without needing to compromise on discretion.

In fact, the thin, non-wing towels, manufactured by leading global hygiene company SCA, are just as discreet as regular sanitary protection, yet they absorb twice as fast as Normal Ultra Towels for a fresh and dry feeling that lasts.

Each Ultra Towel also features lights by TENA’s unique FeelFresh Technology. This special technology integrates a quick-dry topsheet and innovative distribution layers that work together to effortlessly lock in moisture and prevent odour.

“This latest innovation addresses requirements of lights by TENA consumers who are looking for a bit of extra protection without needing to compromise on discretion, says lights by TENA Brand Manager, Anna McCrory. “With one in two women in the UK experiencing light bladder weakness, lights by TENA Ultra Towels keep women twice as dry as Normal Ultra Towels – so there really is no better protection against light bladder weakness.”

The lights by TENA Ultra Towel comes individually wrapped in packs of 16 and has an RRP of £1.99. Free samples can also be ordered online at www.lightsbyTENA.co.uk.