Land Securities has announced that New Look, the global fast-fashion brand, is to open its first dedicated menswear store in the South East at Bluewater, Europe’s leading retail and leisure destination. The 4,300sq ft store will be the largest opening for the brand and is situated on the upper Thames Walk, joining the recently upsized Next and forthcoming 40,000sq ft H&M flagship.
New Look Men will stock the brand’s complete range of fashion forward clothing, accessories and shoes for men. One of only a handful of New Look’s menswear standalones in the UK, the store design will utilise a more masculine approach to materials and finishes, including blackened raw steel, wired glass with rusted steel, raw and polished concrete, and leather and aged copper details.
Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “Menswear is a key product category at Bluewater, and so New Look’s standalone menswear store is an ideal addition to our mix. Also, as the only New Look Men store in the region and the largest in the brand’s portfolio, it further increases Bluewater’s appeal as a destination providing a unique range of brands and experiences for guests.”
Roger Wightman, CCO at New Look, said: “Menswear is a key strategic priority for New Look, and the opening of menswear standalone stores represents a natural next step for us. We are very proud of the improvements made to our offer over the past two years – the opening of menswear standalone stores will allow us to more fully showcase the enhanced quality of our product ranges. Our Menswear Director, Christopher Englinde, joined us from H&M at the end of 2015, and as a business we are very excited about the prospects of future growth.”
The news follows the recent expansion of numerous other leading high street fashion brands, including statement stores from Next, FatFace and Topshop. In addition, H&M is currently fitting out its new 40,000sq ft store ahead of opening this autumn.