Bink – the new loyalty app that, for the first time, links consumer card payments to loyalty schemes – has today announced the appointments of Bob Wigley (former chair of Merrill Lynch EMEA) as chairman to its board and Dr Steve Perry (former head of Visa Europe) as a non-executive board director.
In announcing the formal appointment of the board members, Bink adds deep financial services expertise to its team, ahead of its launch to consumers in the autumn.
Bob Wigley and Dr Steve Perry take up their new board appointments with immediate effect, sitting alongside Bink’s Founders, Lee Clarke and Greg Gormley. The board is supported by an impressive Advisory Panel consisting of Matt Atkinson (former CMO at Tesco), Elizabeth Chambers (former CMO at Barclaycard & Barclays), Shaun Springer (head of brand, sponsorship, digital and music at MasterCard) and new appointees – Ed Matthews (former investment banker for Credit Suisse, Citigroup, Lehman Brothers and Nomura) and Mike Jordan (20 years experience in the payment industry at American Express, HSBC and Alpha Card).
The announcement comes as industry interest builds ahead of Bink’s consumer launch this Autumn and the recent signings of a number of high profile major retailers including: Virgin Atlantic, HMV, Arcadia Group, River Island and Morrisons, with more to be announced over the coming weeks and months.
Founded by Greg Gormley and Lee Clarke, two serial entrepreneurs with a passion for bringing innovation to stagnant industries, Bink has to date raised over $10m via a number of private individuals and businesses.
Wigley said: “I am proud to have been appointed chairman of the board and look forward to leading and working with the experienced team at Bink. Our first task is to execute the consumer launch of Bink’s revolutionary new service. Bink will breathe new life into retailers’ loyalty relationships with their customers. This will significantly improve customer experience and enable customers and retailers to get more out of their loyalty programs. It’s an extremely exciting move for what has become a stagnant industry.”
Perry said: “As a non-executive director of the board, I look forward to bringing some strategic insight to bear, insight that complements the wealth of knowledge already at Bink, to help propel the company towards the delivery of its future vision as we approach launch.”
Bink provides a dynamic and interactive platform, allowing brands to reward and directly engage with their customers, after customers have simply linked their payment cards with their loyalty schemes. This can help revive dormant relationships and provides brands with a deeper understanding of their customers spending habits and behaviours in order to build and facilitate activity that interacts on a more personal and individually tailored level.