New natural ingredients brand, The Frank Food Company, claims to be revolutionising health food with the launch of its free-from Frank Bar.
According to the company, the bar has been created for grab-and-go convenience, forecourt, supermarket, foodservice and sports retail customers. The company said it anticipates to taking a share of the £2bn take-home snack market, which is growing 8.3% year on year.
Richard Wilson, managing director at the Frank Food Company, said: “The Frank Bar aims to revolutionise a bland and insatiable health food market. Consumers care about health, but they also want a snack bar that tastes good, has natural unadulterated ingredients and which fills them up.
“Our gimmick free Frank Bar has some of the best credentials on the market. It uses certain ingredients that are unique and exclusive, has a superior taste, has one of the lowest calorie contents in the sector, is high in fibre and a source protein, is genuinely free from and is ‘Energy Smart’ accredited. It is pure and honest nutritional goodness.”
The Frank bar is made from 100% natural ingredients. Its recipe incorporates some of the world’s finest ingredients, including certified gluten-free oats, dates, plums, fruit and dark organic chocolate. Many of these ingredients are exclusive to this product in the UK, the company claims.
Developed over many months, a hand crafted recipe and fine natural ingredients make Frank a superior tasting bar, said The Frank Food Company. The bar has a cakey fudge-like texture combined with a rich and indulgent taste. Frank is available in five flavours: Double Chocolate, Strawberry & Chocolate, Blueberry & Chocolate, Oat & Chocolate and Orange & Chocolate.
Frank is claimed to compete very well against existing products on individual values calories and fat, protein and fibre content. When these are ranked as ‘basket’ against other bars, Frank is the best all-rounder.
Unlike other products on the market, Frank is claimed to be a genuinely free-from bar. It contains no gluten, dairy, nuts and contains no seeds (other than those naturally found in fruits). Frank is the only bar in its class to have all of the attributes of being gluten, nut and dairy free and as such is genuinely allergy and intolerance friendly. No additives, preservatives, colourings, or salt are added. Frank’s range is also vegetarian and vegan friendly.
Frank is a filling snack. The bar is high in fibre and slow-release carbohydrates with a low glycaemic index. As an ‘Energy Smart’ accredited product, it will offer sustained energy over a prolonged period of time.
In a 35g wrapper, and priced at approximately 95p, the Frank Bar is ideal for the ‘grab and go’ market. It can be consumed for breakfast, put in a lunchbox, eaten in-between meals, or taken as an energy boost before or after exercise.
The concept of the Frank Bar was developed by former Everton premiership footballer Neil Robinson, a committed vegan and health guru. For many years Neil was unable to find a cereal bar which suited his dietary and sporting needs. Further to developing his own recipe, he set out to find a team who could further develop and manufacture a functional snack bar for the mass market to enjoy.
Trade sell-through of the Frank Bar will be supported by a strong PR and marketing campaign, including sampling activity, consumer media exposure and events and trade fairs.