New popped snack brand, Popchips, reports first year sales exceed expectations

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Popchips: popped snack

Popchips: popped snack

New snack brand, Popchips, is celebrating its first birthday this month and reports sales in its first year of trading have exceeded expectations by 30%.

Since its UK launch in March 2012, Popchips claims it has taken the British snack market by storm. Offering snackers a potato chip that has never been fried or baked, the brand has brought the new ‘popped’ chip category across the pond and is proving to be an innovative, new, ‘better for you’ addition to the snack market.

Under 100 calories and half the fat of fried crisps, Popchips said it has built up a loyal following of consumers who want a delicious healthier alternative to crisps without sacrificing on taste.

Over the past 12 months, the company has quickly grown its retail outlets in the UK and is now stocked in WH Smiths, Selfridges, Whole Foods Market, Costco and two of britain’s largest supermarkets, Waitrose and Sainsbury’s.

Rapid retail expansion and the popularity of the new ‘popped’ snack has driven solid first year sales results for the brand with a 30% stronger than predicted figures, the company claims.

With new brand ambassador and global superstar Katy Perry on board there are big taste bud popping plans for the year ahead in the UK, Popchips reports.