SCI-MX Nutrition, one of the leading manufacturers of High Protein within the UK and with historical credentials in sports nutrition, has launched new PRO 2GO, a range of high protein packed snacks for the health-conscious consumer, supported with a £5million investment including above-the-line and in-store campaigns.
Brand new to the UK grocery market, PRO 2GO taps into the protein market’s major transformation from a more traditional sports nutrition offer to that of mainstream everyday snacking.
Active Lifestyle Nutrition, routed in high protein, is one of the strongest & scalable categories in the UK with year on year value growing in excess of 20%. The category will exceed £100m by the end of 2019 with scale driven by convenient solutions where Protein Bars alone are growing 41%.*
Steve Rich, sales & marketing director, PRO 2GO said: “People are becoming increasingly aware of the importance of wellbeing in their lives and the physical and mental benefits that can be attributed to nutrition and exercise, to the point that health is now lifestyle. The snacking space is becoming much more sophisticated as consumers seek out products that support their lifestyle, ensuring their choices contribute to help meet their overall health demands.”
PRO 2GO has developed an unrivalled range of protein packed snacks, offering different eat states, price points and solutions to meet the variety of consumer occasions.
Rich continues: “With our heritage in protein and extensive research into today’s lifestyle category, we have created PRO 2GO to appeal to consumers that want healthy and accessible high protein snacks that meet their needs throughout the day.
Launching in major retailers including Asda, Morrisons, Tesco, Sainsburys, WH Smith, and SPAR, the range includes indulgent gooey bars, with a liquid centre, raw bars which are vegan and come in two convenient portions each less than 100 calories, high fibre flapjacks and gluten free bakes which provide a healthy, savoury alternative to everyday crisps. The range is completed with a tasty high protein real arabica coffee. Price points range at RRP 89p – £2.49.