SCI-MX Nutrition, one of the leading manufacturers of High Protein within the UK and with historical credentials in sports nutrition, has supported the launch of PRO 2GO, a range of high protein packed snacks, with an advertising campaign that saw the brand take over Oxford Circus, London’s busiest tube station. The campaign, which also included a double-page spread and bespoke booklet feature in London’s leading magazine TimeOut, is part of a £5million launch for the brand, which is tapping in to the protein market’s major transformation from a more traditional sports nutrition offer to that of mainstream everyday snacking.
The campaign, created by advertising agency Elvis, shows commuters a range of delicious protein packed snacks that are ready to fuel their adventure. From tube ads to bus shelters, the campaign has also been prominent online, with high-impact social ads reaching an audience of over 4 million.
PRO 2GO launched earlier this year in major retailers and includes indulgent gooey bars, with a liquid centre, raw bars which are vegan and come in two convenient portions each less than 100 calories, high fibre flapjacks and gluten free bakes which provide a healthy, savoury alternative to everyday crisps. The range is completed with a tasty high protein real arabica coffee. Price points range at RRP 89p – £2.49.