New retail experience launches at Nike

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Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if you sign up to free Nike membership. The activation will see product innovation combined with exclusive services, partnerships, offers and opportunities, so members can continue to live, love and play sport. Winter is no longer an excuse.

There are great offers and perks running from now all the way until January, so you can treat yourself or friends and family with the gift of sport. Even better, Nike enables frictionless shopping that fits with your routine, so you can get whatever you need, whenever and wherever suits you. 

Shopping capabilities are rolling out across Nike Training Club (NTC) and Nike Run Club (NRC), converting your training apps literally into a one-stop shop. Nike Coach can now become your personal trainer and personal shopper while NTC gets the ‘My Shop’ feature which launched in the NRC app earlier this year. All Nike apps connect to each other and sync your profile details, making purchasing the items you need a sprint rather than a marathon. 

Blending both the digital and physical, the Nike App delivers personalized services, products and experiences directly connected to Nike members when they’re in-store based on their app profile. Members can scan barcodes using the Nike app to learn more about any product, discover available sizes and colors, and see real-time inventory online and in-store. Shoppers can now also browse and reserve products that are immediately available at their nearest Nike store. Products will be available for pick-up the same day upon your reservation, and in certain locations, held in a Nike Locker for easy pickup with your Nike Pass. 

Launching in selected Nike stores across EMEA is Nike Fit, the innovation helping you find the perfect fit for all Nike shoe styles by scanning your feet in-store. The information can be uploaded to your member profile, so your apps can continue to recommend the right size of Nike shoe for you, whatever sport you play. 

Joris van Rooy, Nike vice president & general manager Nike Direct EMEA, said:  “We know our members are avid buyers on the big shopping days in the run-up towards the end of the year.  For this year’s festive period, we’re giving members something more with a whole season of rewards and offers, motivating as many people as possible to warm up this winter and make sport a daily habit.”

It’s not just members who shop with Nike who can expect surprise rewards but also those who train, encouraging everyone to be active this holiday season. To find out more about free Nike membership for exclusive access to some of the rewards on offer, head to the closest Nike Store, the Nike App or Nike.com