Samsung Electronics UK teamed up with designer Sir Terence Conran and his flagship Conran Store to promote innovative design.
Samsung’s new 7.98mm pencil-thin LED 9000 TVs will feature in a one-off retail installation in The Conran Shop, located in the iconic Michelin Building in Chelsea, London. The installation will feature in the centre of the store and will allow customers to view the product as a stand-alone piece of design and engage with the functionality of the pencil-thin LED 9000 TV.
Each Samsung LED 9000 TV featured will be displayed differently to highlight its versatility and design. The exhibition in The Conran Store will run as part of London Design Festival 18–26 September.
Commenting on the design of the Samsung LED 9000 TV, Sir Terence said: “The Samsung LED 9000 is representative of serious product design. At the Conran Shop, we aim to be always evolving, offering a unique and personal blend of furniture, lighting, home accessories and gifts – The Samsung LED 9000 is as thin as a pencil, beautiful to look at and functional.”
Andy Griffiths, vice president, consumer electronics, Samsung UK, added: “The partnership with The Conran Store is an innovative association for Samsung and we are confident customers will enjoy engaging with the product in The Conran Store and see it as the design classic it is. The Samsung LED 9000 TV is the perfect combination of classic design and performance and we believe this is mirrored within the partnership between Samsung and the iconic Conran brand.”
In addition to the retail partnership, throughout the London Design Festival, Sir Terence and Samsung will be encouraging emerging talent to design an object or product inspired by the ultra-slim design.
Samsung is encouraging budding designers to visit the Conran store during London Design Festival and submit a design or enter online. The winning entry, chosen by Sir Terence, will be displayed in The Conran Store and have the chance to win one of the following:
– A stay in the Murano Urban Resort in Paris, with its finger print technology and futuristic design
– Or a break in Bilbao, home of the Gehry-designed Guggenheim Museum, with complimentary tickets to the exhibition
– Or even a designer shopping break in Florence with a trip to the Gucci and Prada outlet stores