New service, Doddle, launches deliveries and returns shop at Waterloo Station

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Doddle, the new parcel collection and delivery service located at railway stations and major hubs across Britain, has opened in Waterloo Station.

Doddle claims the launch will be music to the ears of online shoppers, with almost half (49%) saying they struggle to collect or return items they order online. One in three people don’t bother to return up to £90 worth of online shopping every year due to the frustrating returns process.

Clothes and footwear that don’t fit are the most common unreturned items, followed by cosmetics, gadgets and items of homeware. CDs, DVDs, DIY products and toys were also cited as common items that Brits don’t bother to send back.

In addition to the shops Waterloo, Doddle also opened its store in Chelmsford and Milton Keynes with further shops opening in London, Southampton, Woking, Birmingham, Glasgow, Basingstoke, Three Bridges, Tonbridge and Bromley South in the next four weeks. Up to 30 stores are planned by Christmas.

Online shoppers are able to order items from any retailer and have them delivered straight to their nearest Doddle store, ready for collection at their own inconvenience.

Tim Robinson, chief executive at Doddle, said: “We are all too familiar with having to queue up on a Saturday morning to collect our parcels or getting home to find we’ve missed the delivery. We are giving back time wasted on waiting around for these deliveries by offering a quick alternative that is conveniently located on commuter journeys. For the first time ever collecting, sending and returning items will now be a doddle.”