New Spar snacking range taps trend for healthy treats

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Spar brand is launching an on-trend fruit, nuts and seeds snacking range, tapping into consumer demand for healthier snacks.

The range brings shoppers a choice of dried fruit, unsalted nut and mixes containing seeds, nuts and chocolate.

There are eight ‘eat now’ PMP £1 bags, and five larger re-sealable bags (RRP £2) for grazing and sharing in the range.

The £1 ‘eat now’ range comprises: Berry mix; Brazil nuts; Fruit, nut & seed mix; Unsalted cashews; Mixed nuts; Almonds; Dried mango; and Chocolate, fruit & nut mix.

The £2 sharing range comprises: Walnuts; Almonds; Unsalted cashews; Dried Mango and Mixed nuts.

The range is due in Spar stores from 3 November 2016.

Susan Darbyshire, Spar UK brand director, said: “With the current trend for health and wellness, consumers are looking for alternative snacking options that meet their needs for a healthy, tasty treat.

“As a result, the category is growing at 12% year on year, making this the perfect time for the Spar brand fruit, nuts and seeds snacks to launch.

“With all the bestsellers in the category available in the range, packaged in handy re-sealable bags, we’re confident this range will be a success for our retailers,” she said.

Merchandising materials including POS, barkers, posters and stands are available to retailers to help display the range, and the launch will be supported by social media activity and sampling.