New Tesco listing for Community Foods’ Crazy Jack Organic baking range


Community Foods, the home of organic dried fruit, nuts and seeds, have secured new listings with supermarket Tesco for their Crazy Jack Organic baking range – including a brand-new product of Flaked Almonds (100g), which will be available to consumers for the very first time.

Alongside the Flaked Almonds, five further lines will be launched into 336 stores across the UK, including Dried Raisins (375g), Almonds (100g), Ground Almonds (100g), Sultanas (375g) and Walnut Pieces (100g).

The range will be available in the baking aisle, where it will sit alongside the current listings of Desiccated Coconut (200g) and Soft, Dried Apricots (250g) – making it a total of eight listings overall for Crazy Jack in Tesco.

Tracy Kane, brand director at Community Foods, said: “This is an exciting time for both Crazy Jack and Community Foods. With the festive season approaching and people wanting to be more involved with baking, it’s great that our baking range is being distributed throughout Tesco stores nationwide. With the UK organic market on target to be worth £2.5 billion by 2020[1], it’s clear that consumers are continuing to demand wholesome, organic ingredients which they can incorporate into their everyday lives and this is something which we are proud to be able to provide.”

To support this listing, Community Foods are investing in a multi-channel PR and marketing campaign, including social media advertising, influencer outreach and a media partnership with Baking Heaven magazine. This listing comes after Community Foods also recently secured listings in September for the Crazy Jake baking range in ASDA.