New ultra-premium English vodka brand appoints top independent spirit merchant

New premium vodka

New premium vodka

Just three months after launching, Wild Knight ultra-premium English vodka has teamed up with Hammonds of Knutsford, a top Independent Wine and Spirit Merchant with over 50 years’ experience.

Made in East Anglia from Norfolk barley, Wild Knight Vodka is already making waves in top-end restaurants and bars throughout the region and with the help of Hammonds of Knutsford it looks likely to spread its reach even further in the coming months.

“We are very excited to be working with Hammonds of Knutsford,” said Matt Brown, co-founder of Wild Knight English Vodka. “We want our brand to be available in top-end bars and restaurants throughout the country, as well as high-end retailers. We hope our partnership will enable us to do just that.”

Tim Dunlop of Hammonds is equally excited about working with Wild Knight English Vodka. “I think there’s a real opportunity in the marketplace to create a new audience for ultra-premium English vodka. Wild Knight is different to most other vodkas on the market: it has fantastic provenance, a great back story and the quality is second to none. We look forward to offering it to our customers,” he said.

Distribution into the on and off trade is a key strategy for the success of Wild Knight Vodka, so a partnership with leading wines and spirits wholesaler, Hammonds of Knutsford, is going to be a great step for the brand. Established in 1960 and recently nominated for ‘Gin Wholesaler of the Year’ at the Think Gin awards, Hammonds of Knutsford has over 1,000 customers nationwide in the on/off trade sectors, as well as dealing with many of the independent wholesalers across the UK. Given this wide ranging customer base, Wild Knight Vodka should start to find space on back bars up and down the country.

Described by some as ‘liquid silk’, Wild Knight English Vodka is claimed to be a smooth, soft and characterful vodka with a long finish that can be enjoyed with food or over ice. It’s also said to be just as delicious sipped at room temperature.

Wild Knight Ultra-Premium English Vodka is available to retailers and the on-trade.