Spar UK is kicking off 2016 in style, with a host of New Year deals offering shoppers great value for money.
Spar is running a Big Brand Sale throughout the first six weeks of 2016, offering ‘Half Price or Better’ on a range of top brands, to help shoppers save money at the time of year when they need to the most .
The offer will include products in the Licensed, Fresh & Frozen, and Grocery & Non-Food categories, throughout the six weeks.
Also in January, Spar UK will be back on TV screens with the latest burst of its media campaign. This round of ads will continue to focus on the quality of its Spar brand products including two of its delicious slow cooked products, BBQ Ribs and Pulled Pork, as well as its Argentinian Rios de los Andes Malbec.
Philippe Rondepierre, Spar UK head of marketing said: “New Year is a really critical time of the year, for shoppers as well as independent retailers.
“Footfall can be lower in January throughout the grocery market, so Spar retailers need to stand out to grab their share of the business. Our Half Price offers can help us do this, as they have the potential to achieve significant sales in our stores.
“Shoppers are increasingly looking for straight forward value and research tells us that ‘Half Price’ is their favourite mechanic. We want to give them what they look for, at the time of the year when they need it the most.
“It is very important that we provide our retailers with this sort of activity to help them grow sales and compete effectively,” added Rondepierre.
The Big Brand Sales starts on 2 January and runs for six weeks. Mars Food, United Biscuits, Muller Dairy, Walkers, DanoneWaters and McVities are some of the suppliers who have worked with Spar to deliver the deals.