No.3 Gin is delighted to announce its ‘Art of Perfection’ marketing campaign, created by Brand Agency BBD Perfect Storm, has been named Best Campaign in the World. The accolade was announced at the 2019 MAA Globes Awards which recognises the ‘Best of the Best’ in the Marketing Communications Industry.
The ‘Art of Perfection’ campaign received a Red Globe for the Best Campaign in the World, which was voted for by a panel of judges and selected from four shortlisted winners. The Art of Perfection campaign received a Gold Globe for Best Integrated Campaign, a Silver Globe for Best Launch or Re-Launch Campaign as well as the inaugural ‘Best of the Brits’ Award.
Following the re-brand of No.3 London Dry Gin in October 2019 and winning Best London Dry Gin in the world for the fourth time at the International Spirits Challenge, this latest accolade is based on the striking ad campaign created by Perfect Storm. Partnering with micro-photographer Justin Zoll, Perfect Storm produced a series of images of No.3 Gin, freezing and crystallising elements of the gin and of selected signature cocktails. The images were then magnified by 50X to achieve the unique and colourful images of the crystals.
Now in their 33rd year, the Globes award the finest creative campaigns across 22 member countries. Gold, Silver and Bronze GLOBES Trophies are awarded to the Entries with the highest three scores in each category. The Red GLOBE is awarded to the Campaign which is judged to be the Best of the Best in the World.
Roy Evans, head of marketing, No.3 Gin, commented: “In today’s competitive world of gin, BBD Perfect Storm have delivered a superbly effective and relevant campaign that stands out and embodies No.3 Gin. Our focus is on quality, through The Art of Perfection campaign and by literally zooming in on the finer detail, we are able to show what makes No.3 unique and in a disruptive and memorable way.”