Yorkshire-based brewery, Little Valley, has launched three limited edition beers to urge the nation to take their stance on the EU debate. The beers aim to ignite the conversation among Britain’s undecided masses and encourage them to vote in the referendum this June.
The beers are all pale ales, taking on distinct qualities from each side of the argument. The first: In, is fruity and hoppy and strongly influenced by the continental attitude, while the second: Out, is light ale with bold hints of Euro scepticism and a dry bitter finish. Finally, for the undecided voters that exist in their millions: IDK, a mellow and malty pale ale, with a complex and thought provoking finish.
Ten million Brits either don’t know or don’t care enough to sit either side of the political fence ahead of the referendum in June. Designed to target the UK’s apathetic voters each beer from Little Valley takes a different spin on the debate to allow drinkers to have their say. Drinkers are being encouraged to select their beer, make their vote using #IN, #OUT or #IDK, and share it with the world on social media in a bid to get the country engaged with what will be a historic decision.
The beers are available in cask and bottle via independent retailers and wholesalers including Pivovar, Flying Firkin, Small Beer Wholesaler and LWC Wholesale.
Sue Cooper, co-owner and founder at Little Valley Brewery, said: “We want to engage the nation with a debate that is monumental and what better way to do that than with a bit of quaffable political dialogue? The development of the beers was lengthy to ensure the palette reflected the values of each side of the debate and appeal to the masses no matter where they sit on the political spectrum. We know that everyone likes to think they are a political expert down the pub and these beers will help to spark that great debate.”
In the run up to the referendum, Little Valley will announce its alternative opinion poll based on which beer has proved the most popular, to make a prediction on the future of our country.
Cooper said: “We know that a lot of people might not be planning to cast their vote in this debate, most probably because they simply don’t know enough about it. We want to get the country talking – it’s something we feel incredibly strongly about and will definitely be voting to stay when the time comes.”
Visit the Little Valley website here: www.littlevalleybrewery.co.uk or to find out more follow Little Valley on Twitter at twitter.com/LittleValleyAle.