UK-based Pulsin’, the maker of award winning nutrition products, has announced a new listing with Ocado for its range of healthy snack bars for kids called Pulsin’ Kids’ Fruity Oat Bars. Ocado, the world’s largest online supermarket, has championed Pulsin’ since April 2014, stocking an extensive range of its adult protein bars and powders.
Pulsin’ product lines, including Beond snack bars and Pulsin’ protein bars and powders for adults, are exported to 30 different countries and sold throughout the UK. Pulsin’ Fruity Oat Bars for kids signals Pulsin’s move into the kids snacking category and offers parents a range of healthy, wholesome gluten free oat bars made with real fruit and natural ingredients.
James Gowing, buying manager, health, Ocado, said: “Pulsin has become one of Ocado customers go to brands. It now has strong resonance with the Ocado health conscious customer, so branching out into kids seems a logical step. The fact the bars have lower natural sugars than other kids’ bars, are gluten free (use gluten free oats), nut free and taste good, I believe they will be a success with parents and kids alike.”
Pulsin’ co-founde,r Nick Bildner, said: “2016 is a big year for Pulsin’ with our move into the kids’ snacking market and growth across all categories. We are delighted to have strengthened our offering with Ocado. The new listing will help us reach parents who want to give their children a healthy and natural alternative to the plethora of convenience snacks with high sugar levels.”