Premium water brand, Nuva, has announced that its range of healthy flavour-enhanced water will be launched under the name no&more from August 2017. The high-end water is completely free of sugar, artificial sweeteners, calories and preservatives and can be purchased in major high street retailers such as Boots, Sainsbury’s, Waitrose, Planet Organic and then from Holland & Barrett and Amazon/Whole Foods from September. Packaged in 500ml fully recyclable PET bottles for on-the-go consumption, no&more has an RRP of £1.29.
Combining naturally-sourced flavours and extracts with a high-quality spring water, no&more delivers refreshing and subtly flavoured water that will appeal to consumers of all ages, who are looking for a credible and healthy soft drink alternative to water or chemical and sugar laden drinks. no&more is made by combining the highest quality spring water from the Loire Valley which gives it a unique natural taste replicating the taste of home-made infused waters.
Former Evian marketing director Christine Renier, now no&more managing director said: “We are excited to be making such a great milestone with the rebrand and we have secured several nationwide retail listings. We believe that no&more will attract new customers to the brand which will drive sustainable growth through incremental sales by attracting like-minded health-conscious consumers.
“In the last few years there has been a significant focus on the role of water and maintaining a healthy lifestyle. However, drinking plain water can be a challenge with the average British person drinking just 200ml of water a day
. no&more bridges the gap between existing plain and flavoured waters, and pioneers a new category allowing people a healthy alternative to stay hydrated.
“Sugar is at the top of consumer agendas right now and limiting sugar is the UK’s number one concern, with 53% of people admitting to reducing their sugar intake
. Not only is it delicious, no&more offers zero sugar content and just contains extracts and naturally sourced flavours.” adds Renier.
With a ‘No Junk, More Funk’ slogan, no&more can be bought in four distinct flavours including: Cucumber & Mint, Watermelon & Melon, Raspberry & Blueberry and Tangerine & Mango.