NYTOL launches liquid caramel flavour OTC sleep aid

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The game-changing extension to the brand’s current temporary sleep aid portfolio provides patients with an easy-to-swallow liquid formula. An alternative to tablets (because 1 in 3 people don’t like taking tablets) that,  thereby increases consumer choice when purchasing quality, affordable and trusted self-care products.

New Nytol Liquid Caramel Flavour helps you to drift off, so you can wake up feeling refreshed. Containing the antihistamine diphenhydramine hydrochloride, the caramel flavoured 10mg/5ml oral solution is to be taken (10-25ml) at bedtime or after retiring when sleep is not readily achieved. It is suitable as a temporary sleep aid for adults and children aged over 16. The P licensed product will be available from September 2019 for £10.99 for 300ml.

As the fastest-growing manufacturer of OTC products in the UK, Perrigo’s launch will be supported with a £1.2m total media investment, with focused HCP training to support the pharmacist in advising patients with temporary sleep disturbance.

A guide on how ‘Good Sleep Matters for Good Mental Wellbeing’ will be published along with a counter-top tool to encourage the right conversations with patients on sleep and to help ascertain what type of sleep they are getting.

Point of sale materials will also be distributed to UK pharmacies to drive further patient engagement. The wider media campaign also includes a consumer-facing TV, OOH and digital creative (live from October 2019).

Neil Lister, Perrigo’s vice president international & managing director UK and Ireland, says: “At last there is an efficacious non-tablet sleep aid that pharmacists can have in their armoury to help sufferers get a better nights’ sleep. Our training and patient engagement tools will further aid healthcare professionals to have quality discussions with their customers and enable them to choose the right course of self-care.”

Nytol offers a wider range of clinically proven sleeping aids as well as a range of traditional herbal medicinal products used for the temporary relief of sleeping difficulties exclusively based upon long-standing use as a traditional remedy.