Ocado launches online pet store, Fetch, and plans further specialist sites

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Ocado: shift in consumer behaviour

Ocado: online pet store goes nationwide

Following a successful regional trial, fetch.co.uk, the online pet store from Ocado, is now delivering to homes across Britain.

Fetch is a standalone online pet store currently stocking more than 8,000 products, ranging from food and treats to specialist healthcare, toys, bed accessories, and much more for a whole host of animals including dogs, cats, birds as well as smaller animals including rabbits, guinea pigs and chickens.

With prices starting at just 49p and free delivery when customers spend £10 or more, Fetch is set to revolutionise the way Britain shops for its furry and feathered friends, with the added benefits of excellent customer service and the unrivalled convenience of next day delivery in hourly slots from 6am–11:30pm, Ocado claims.

With an extensive range of specialist food on the site, pet owners can browse key brands including: Hills, Royal Canin and James Wellbeloved. Other brands such as Nature’s Menu offer grain-free options that are also free from preservatives and artificial colours. Popular brands available onsite include: Frontline, Kong, Feliway, Adaptil, Beco Things and Pooch & Mutt.

The site allows owners to create personalised profiles for their pets meaning the pet becomes the customer. This saves information for future shops based upon key factors such as weight and health condition to help filter product suggestions.

James Matthews, director of non food at Ocado, said: “Britain is famous as a nation of pet lovers and we’ve seen real demand for high quality, great value pet care products and so fetch.co.uk was born. We know that pets are very much part of the family and we’ve designed Fetch to help our customers’ pets lead full, healthy and happy lives. Just think of us as your friendly local pet shop.

As well as stocking the national brands everybody knows and loves, Fetch continues the brand legacy of Ocado; supporting smaller British brands, such as Billy + Margot, who secured investment on Dragons’ Den in 2012.

Fetch is open to existing Ocado and non-Ocado customers. For more information, head to: fetch.co.uk