Ocado’s ‘Britain’s Next Top Supplier’ competition is back

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Ocado’s hunt for Britain’s Next Top Supplier returns for its fourth year this May, offering small British food and drink businesses the chance to secure a listing with the leading online supermarket and win a £20,000 marketing budget.

The competition is open to all retail-ready food and drink suppliers – start-ups are welcome and encouraged to apply. Ocado’s online-only model allows it to work with smaller quantities, eliminating the need for suppliers to provide very high volumes of product – a barrier often faced by SMEs when working with traditional supermarkets.

Rose Price, head buyer at Ocado, comments: “With 70% of our supplier base made up of SMEs, we’re dedicated to discovering the UK’s most passionate producers, no matter how small, and helping them to bring their business to the next level by selling on a national scale. We’re always looking for unique, high-quality items that are full of flavour to enhance our fantastic range, and this competition is intrinsic to finding the best of British.”

Ocado’s buying team will review all applications, with shortlisted competitors moving through to the second stage to present in person. The finalists will battle it out in front of an expert panel, including head buyer Price, to win the grand prize and see their product listed alongside other exciting and leading brands such as previous winners Manfood and Hiver Beer.

Last year, the Isle of Wight’s The Garlic Farm scooped up first prize. Ocado now lists over 50 Garlic Farm products, with an average rating of over four stars across the range. Barnaby Edwards, creative director of The Garlic Farm, comments: “We chalk this up as a massive success; winning the award and being nationally recognized has been game-changing”.

For more information and to enter, visit supplyocado.com/bnts and complete the application form before the competition closes on Tuesday 15th May. To qualify, suppliers must offer a food or drink product not currently stocked by Tesco, Sainsbury’s, Waitrose, Morrisons, Asda or Amazon.