Cott Beverage’s Old Jamaica brand, is returning to TV screens this summer with its Totally Tallawah message and a multi-channel campaign.
The TV ad, which embraces the brand’s authentic Jamaican attitude, runs throughout the summer and is supported by the brand’s biggest ever on-pack promotion, mass sampling and a series of films featuring the ad’s enigmatic front man.
The on-pack promotion, which launches on 1 June, will give consumers the chance to win a holiday to Jamaica and one of 600 great prizes.
A national sampling programme will also see the brand distribute in excess of 85,000 samples of Old Jamaica Diet Ginger Beer, across 14 UK cities in June and July, following a new improved sugar free recipe.
Gavin Herbert, senior brand manager at Old Jamaica, comments: “Last year’s Totally Tallawah campaign truly resonated with our audience, whilst also capturing what the brand stands for. For 2017, we wanted to bring the creative to life and provide a reason for consumers to engage with the brand. That’s why we have created a series of fun films featuring our front man which invite people to ask for a Totally Tallawah take on everyday scenarios.
“Through this campaign we want to continue to inspire our audience to find their ‘tallawah’ and embrace the nation’s bold attitude this summer!”
Old Jamaica’s soft drinks portfolio features the UK’s No.1* Ginger Beer Brand, as well as a range of delicious flavours inspired by the Caribbean including Orange and Mango, Grape Soda, Pineapple Soda and Fruit Punch.